Anja Health vs Industry Average

Kathryn Cross founded Anja Health, because her brother Andrew's last chance at treatment for cerebral palsy was umbilical cord blood and they could not find a match because they are both mixed-race. At Anja Health, we are on a mission to educate families on the benefits of cord blood banking while making the process a seamless digital experience and affordable.

Anja's lab is located in New Jersey, the lab was specifically picked because it is both an FDA-approved AABB-accredited facility, that is the oldest blood bank in America. Not only is our lab AABB-accredited, it has a founding member of the the AABB, the most authoritative agency of regulating cord blood. Though industry average labs are FDA-approved, their labs are not all AABB accredited and utilize automatic processing as opposed to manual processing. Our lab conducts manual processing, simply put, it is the difference between the attention to detail you get when manually washing a car versus that of putting it through a car wash. In addition to manual processing, our collection bag uses CPD, to assure maximum stem cell collection across the board. We also conduct viability testing to ensure that stem cells are frozen at their highest quality.

While many of the industry average companies offer both cord blood banking as well as cord tissue, we also offer the option to bank the placenta. We pride ourselves on being on the frontier of both tech and science. Not only do we offer three different packages (Baby, Plus, & Bundle) but we do it in a way that is 35% lower than the industry average. Anja's is 35% lower because we prioritize accessibility and have a tech-enabled platform that lowers costs via automation. In addition, we offer flexible payment options that are inclusive to varying financial situations. With the options to buy now pay later, do monthly payment (pay for 8 years for 20 years of storage) and discounts for multiple births.

For the industry average, there are numerous steps that are not automated which makes the user experience clunky and not personalized. At Anja, we automate what we can through tech, in addition we provide personal experience, before birth, during and after.

At Anja, our collection kit is supplied with all tools needed for collection, including easy to follow instructions. Also in our kit is a pre-paid shipping label. After birth, our biological goods courier make sure that your collection kit makes it safely to our lab in New Jersey, no matter how far within the USA it has to travel. In addition, each family has an Anja Account Specialist, who will be dedicated to your entire birth and banking process, guaranteeing a response in maximum of 12 hours.

Your experience with Anja will be unlike any of the industry averages. From our pristine user experience, to automation to make sure that you receive the very best service with the least amount of touch points and friction, and FDA-approved collection kits for C-sections we make sure to make your family and the future of your family's health is always our top priority.